
The Big Idea
Take three important aspects of day to day life; People-Events-Information. The order is set like this because they are connected in this chronological order only. Where there will be people, there will be events; where there will be events there will be the flow of information. Now, how these three are bundled together? Well, there are various means through which these can be co-related or there are various means through which these three can connect with each other. One such mode is Mobile Phone.
So as to say, if this is the level of penetration of mobile phones in our day to day life, than there should be a platform where one can find something more entertaining, informative and useful mode to kill his or her boredom or to gain knowledge & the end result of this would be enriched experience. What if, one gets this platform right there on their mobile phone? From here, generates our BIG IDEA that we are the one who will change the way of your going ‘mobile’ by adding a TWIST.