History of Mobile Gaming: From Scramble to Pokemon Go

The first mobile game ventured on our screens with the first smartphone IBM Simon Personal Communicator. Prototype IBM Simon device was launched on November 23, 1992, and its commercial variant entered the market on August 1994. Packed with features like calendar and calculator, it also had the world’s first mobile game, Scramble – a puzzle

Mobile Game Marketing Trends in 2017

For years, Social Media and websites were the most common marketing platforms for Mobile Game Apps. Supplemented with analytics and multimedia advertising, these platforms became powerful marketing tools and continue to remain so. But as 2017 bring new technologies, we analyze 5 new Mobile Game marketing trends that will dominate this year. Instant Mobile Apps