Tourism is an evergreen industry that requires no introduction. High penetration of smartphones and tablets across the world are now fuelling the growth of mobile apps across industries and the tourism sector has also not remain untouched. Travel apps, in fact, have consistently ranked among the top ten popular apps across industries and that speaks for the role of mobile apps and the mobile app development companies in the tourism industry on the whole.
Lately the mobile app category has seen an upsurge in apps that target ticketing and reservation, shopping at tourist destinations, sightseeing, weather alerts, emergency services at specific destinations, translation services, etc. But how do the mobile app development company specifically contribute to the tourism sector and how the sector itself has led to a booming number of android and iPhone app developments is an interesting study.
The Travel Apps Enhance the User Experience. Whether it is to find the location of specific restaurants or to book a hotel in the city centre at reasonable cost, mobile apps can help in planning and organizing a holiday. By simply downloading the app, the user can have a travelling companion on-the-go.
A Novel Way to Attract Visitors. Zonal and national tourism boards, big budget hotels and travel magazines and portals, among others are all jumping on the bandwagon and going for iPhone and android app developments because they believe that it can help them attract higher number of visitors. Tourist data for otherwise little known destinations, in fact, supports this trend.
Service Integration. One of the reasons for the popularity of mobile apps and the rise of the mobile app development industry is that it allows the user to do a one-point transaction. All services like bookings of flights and hotels, payments, shopping discounts, etc can be accessed and viewed through one app. By downloading just one app the user has access to numerous services.
Great Source For Market Research. Mobile apps can be used to collect important data regarding the travellers as well as collect feedback from the travellers regarding their experience. That such data can be used in the future to improve the apps as well as target a particular customer segment makes the mobile apps in the tourism industry an important source for market research.
Besides providing a brand new sales channel to travel companies the android and iPhone app development also helps create brand awareness for the brand commissioning the mobile app. By providing the users real time information about destinations, routes, bookings, etc the mobile apps can be an excellent add to the market strategy for staying ahead of the competition.
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